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What’s the secret to closing real estate deals that don’t just get the job done—but actually have buyers and sellers walk away winning? Few resources dive into the practical HOW-to-close. What are the exact scripts, dialogues, and conversations to use? HOW do you handle buyer and seller objections in real estate? And what are the best solutions to address these objections?
I’ve got the answers. Since 2010, I’ve been signing buyers into Exclusive Right to Represent Agreements with a minimum guaranteed commission—long before the DOJ and NAR ever made it a talking point.
Here’s the twist: in this old guy’s method, the buyer pays the buy-side commission directly. Sounds crazy, right? But here’s the truth— the buyers are still financing the commission in their mortgage, while still reducing the buyer’s cash outlay, lowers the home price, and may even lower future property taxes. (No, that’s not a typo.)
And sellers? They win too. This process cuts their commission costs and puts more money in their pocket at closing. (Again—not a typo, it’s all true.)
Back when I was a young whippersnapper, my competitors called me a “Radical Real Estate Agent.” Decades later, that so-called radical approach has made me one of the most successful and seasoned experts in what I call the “Secret Real Estate Strategy.”
These days, agents, buyers, and sellers are calling non-stop, eager to see how I closed so many transactions and earned a flood of glowing client testimonials. Here’s the truth: it’s not complicated, it’s not secret, and it’s not reserved for a select few. It’s a skill—and anyone willing to learn can master it.
This video series is designed to show you exactly how to master real estate in today’s market, especially under the new DOJ and NAR settlements.
Ready to Master the HOW in real estate, brought to you by an old geezer?
Dive into these real estate training videos and start transforming your real estate approach today!
Mark Seiden Bio & More
Who is Mark Seiden? He’s the top real estate expert known for securing exclusive agency agreements for buyers since 2010. Discover why Mark Seiden is the trusted choice for successful real estate transactions.
IS ANYONE HAVING CONVERSATIONS on HOW?
Here’s my #1 Question: Is anyone discussing how to navigate this new era in real estate sales? For those implementing agreements, processes, and training, do they have practical, hands-on experience signing and enforcing buyer’s agreements with consumers?
The DOJ is Right! NAR is Wrong! Our Profession is Wrong! A little history…
I know it’s hard to hear, but the DOJ, consumers, and the reasons behind the litigations are right! Our real estate profession is in the wrong. For decades, we’ve been failing real estate consumers. There, I said it!
12 Week Course Coming Soon: Mastering Your Value Proposition to Have Buyers Sign a Buyer’s Agreement
A 12-week real estate course is coming soon on how to create a compelling value proposition. Learn proven scripts, dialogues, and objection-handling techniques to get buyers to sign a “Buyer’s Agreement.” This course is taught by a seasoned Broker/Trainer who has successfully secured Exclusive Right to Represent agreements since before 2010. Sign up now to master buyer agreements!
What are the Brokerages going to do if a Buyer doesn’t pay the commission?
No one wants to discuss this, but what happens if the seller pays no commission or a reduced commission to the buy-side, and the buyer fails to pay the Buyer’s Broker their commission at closing? What then? Let’s talk about the implications for real estate transactions and commissions.
Who are the buyers going to call to see a home? A Buyer’s Agent? The Listing Agent?
There’s much discussion about who potential buyers should call to see a home. Should they contact a Buyer’s Agent or the Listing Agent? How will this process work, and what are the benefits and pitfalls? Explore the dynamics of real estate transactions and make informed decisions.
Commissions added to the Price of a Home are NOT a Seller’s Concessions Part 1
No one wants to discuss this, but what happens if the seller pays no commission or a reduced commission to the buy-side, and the buyer fails to pay the Buyer’s Broker their commission at closing? What then? Let’s talk about the implications for real estate transactions and commissions.
Commissions added to the Price of a Home are NOT a Seller’s Concessions Part 2
No one wants to discuss this, but what happens if the seller pays no commission or a reduced commission to the buy-side, and the buyer fails to pay the Buyer’s Broker their commission at closing? What then? Let’s talk about the implications for real estate transactions and commissions.